Your White Lion Foods Team

Gareth Lloyd - Co-founder and Chairman

Gareth Lloyd has carved a formidable path in the world of international entrepreneurship. With a portfolio spanning over two decades and 30 entities in 18 countries, Gareth’s expertise encapsulates an array of sectors, from commodities to tech, recruitment to agriculture, and consumer goods to Agri-tech.

Gareth’s journey began at the University of Manchester in 1997, where he met friend and business partner Greg Vickers as two DJs in Manchester’s legendary electronic music scene. After graduation, he moved into recruitment, eventually starting a consulting and staffing business in 2006. Gareth’s role as Co-Founder and Director propelled the Amoria Group into a global leader in consulting, staffing, and human capital, serving the technology, engineering, and energy sectors across 40 countries.

In 2012, Gareth and Greg embarked on a ground-breaking venture by co-founding White Lion Foods, a global Agri-tech group headquartered in Singapore. Under his and Greg’s leadership, White Lion Foods swiftly became the world’s leading processor of Brazil nuts, exporting to over 50 countries. From White Lion Foods, the wild new healthy snack company Truly Nuts! was born. The business offers the world’s first savoury flavoured Brazil nut snacks as well as allocating 25% of its profits to the planet, marking a significant step toward creating positive change in the world.

Having co-founded Amoria Bond Charitable Trust in 2009, a registered charity dedicated to alleviating child poverty and enhancing education, Gareth’s business philosophy can be encapsulated in a single, powerful statement: “Make humanity healthier, bring wealth to the communities we serve, and leave Earth in better shape than we found it.”

Greg Vickers - Co-founder and CEO

Greg Vickers’ academic journey took him to Manchester University, where he met friend and business partner, Gareth Lloyd. His passion for dance music flourished into a successful DJ career, where nights at the renowned Sankeys Soap and performances at Glastonbury showcased his talent globally. However, his heart was drawn to Brazil.

Amidst Brazil’s vibrant culture, Greg’s entrepreneurial spirit shone. He co-founded White Lion Foods with Gareth, revolutionizing the Latin American food industry. Starting with garlic exports from Peru, White Lion Foods swiftly became the largest exporter in 2014, empowering thousands of workers.

Greg and Gareth soon ventured into Brazil nuts, establishing a thriving operation in Puerto Maldonado. His expertise, honed through years of hands-on involvement in land acquisition, facility construction, and recruitment, solidified White Lion Foods as a market leader in quality and service. By 2020, White Lion Foods became the leading exporter of Brazil nuts from Peru, reaching over 50 countries.

Under Greg and Gareth’s visionary leadership and despite the doubters, 2023 saw the launch of Truly Nuts!, an innovative line of healthy Brazil nut-based snacks that have pledged 25% of profits back to the Amazon and other global projects. Greg’s initiatives not only transform the business landscape but also contribute significantly to the well-being of the local communities, emphasizing the power of compassion and commitment in shaping a better future for all.

Michael Barrett - Global Sales Director

With over 30 years of experience in food global commodity markets, Michael is renowned for his deep industry knowledge and exceptional customer relationships. Michael spends most of his time travelling to meet with customers and oversee operations at White Lion Foods’ factories and commercial entities worldwide. His leading-edge understanding of market trends and strategic insights have been instrumental in driving the company’s international growth and reputation for quality. Michael’s career is marked by his ability to forge strong, lasting relationships with clients, ensuring their needs are met with precision and care. His personable approach and commitment to excellence makes him a trusted partner in the industry.

Contact details: Email: michael@whitelionfoods.com Tel / What’s App: +44 7850 213 432

Byron Machuca - Associate Director Of Sales

Byron has been a valued member of the team since 2017. With a strong focus on promoting Brazil nuts and Garlic across various markets, Byron is dedicated to developing long-standing relationships with customers worldwide. His expertise and commitment have been instrumental in expanding the reach and reputation of White Lion Foods. Currently residing in Lima – Peru, Byron previously lived in Puerto Maldonado from 2017 to 2021, where he gained an in-depth understanding of the Brazil nut industry.

Contact details: Email: byron@whitelionfoods.com Tel / What’s App: +51 987 393 772

Miguel Garcia - Operation Manager

Miguel is an experienced, dedicated and knowledgeable Operations Director at White Lion Foods. With over 15 years of hands-on experience in the food production and processing industry, Miguel has established himself as a pivotal figure in optimising factory operations and ensuring the highest standards of quality and efficiency. Under Miguel’s leadership, White Lion Foods has seen significant improvements in operational efficiency, product quality, and sustainability practices. He has implemented advanced automation technologies, streamlined production workflows, and fostered a culture of continuous improvement among the workforce. His commitment to sustainability has also led to the adoption of eco-friendly practices, making White Lion Foods a model for environmental responsibility in the industry. Known for his hands-on approach, Miguel works closely with his team to troubleshoot issues and identify opportunities for innovation. His collaborative leadership style and deep industry knowledge have earned him the respect of colleagues and industry peers alike.

Marcela Gamero - Head of Human Resources and Administration

Marcela oversees Human Resources and Administration at White Lion Foods, bringing a wealth of experience and a passion for people-focused management. Her leadership ensures a positive and productive work environment, where every team member is supported and valued.

Marcela is dedicated to employee development, ensuring that White Lion Foods attracts and retains top talent. In addition to HR, Marcela manages our administrative operations with efficiency and precision, contributing to the smooth running of our day-to-day business.

Her commitment to both our people and our processes makes Marcela an essential part of White Lion Foods’ success.

Soniau Urcia - Head of Quality Control

Soniau leads quality control at White Lion Foods, ensuring that every product meets the highest international standards. With over a decade of experience, she has been key to our success, driving excellence from raw material sourcing to the final product.

Her leadership in our Peruvian jungle facility has and her commitment to quality makes her an invaluable asset to White Lion Foods.

Other Key Team Members

Freddy Alayo – Factory Manager
Diana Saravia – International Logistics Manager
Maria Nunez – Financial Coordinator